Background
NEM Insurance Plc is a well-known Nigerian company that began operations in 1948 and has operations in the West African Subregion. They want to update their visual identity, which was created years ago (designing a comprehensive brand manual).
Solution
The Big Idea aims to reposition NEM Insurance’s visual identity across strategy, behaviour, actions, communications, and alignment. For years, the visual identity has been misplaced and inappropriately used, so i created a 32-page booklet Brand Tool to serve as a guide.
