Background
Closure is a new hair accessory wholesale and retail store in a Lagos suburb. They specialize in exquisite female hair accessories, human hair extensions, and wigs, such as Brazilian hair, Bohemian kinky hair wigs, and bouncing curly hair wigs.They wanted to distinguish themselves from other hair accessory competitors by developing a distinct identity.
Solution
I decided to give it a sense of closure with the pink hibiscus flower growing from the tip bespoke of letter E, just as the name Closure connotes starting over, a new activity. The hibiscus represents happiness, beauty, and sunshine, and with Closure’s exquisite hair accessories, you can feel confident and fulfilled. Changing the usual hairline facial icon for a sleek word mark Channel typeface and using subtle colour that represent feminism.
