A Clean Life
Background
A Clean Life is a campaign to raise awareness about inadequate waste management and how it impacts our environment today. Poor waste management can be found in our surroundings in a variety of places, including streets, parks, bus terminals, roadside sewage, and grass lawns. Pet bottles, ripped papers, ragged rags, nylon bags, can beverages, cigarette butts, toiletries, and shattered bottles are among the waste items that pose a health risk.
Design Thinking
The posters and billboards, are all aimed at educating the public about the dangers of improper trash management and how to properly dispose of it. The poor waste management campaign approach was influenced by hand drawn typographic design.
The first step was a free hand preliminary sketch with pencil on an a lose A4 paper or a line drawing to give me a direction. Secondly follow the pencil lines with black fine point marker for the surrounding typographies and bold point marker for the headline text.
The next stage was to scan the drawings into digital images one by one after drawing with a black fine tip marker. Line tracing is then performed on the scanned typographic drawings in Illustrator. The purpose of tracing line drawings is to convert them into vector graphic images, which allows for easier modification and visibility of the black lines. This disables the default picture mode. Open in Illustrator, click the object tool, look for image trace in the slide bar and then click make and expand to trace.
The next stage is to alter the typography, which includes adding colours to the headlines to make them stand out and create colour contrast with the black background typefaces. The backdrop typography can also be filled with other colours, however this is done to keep the design simple and avoid overcrowding.
The final phase is to use photographs of crop waste objects to portray the campaign’s theme on the right bottom side of the typographic drawings. Cropped images are important for easier comprehension, heightened awareness, and creative expression. Giving the typographic image method a creative twist.
